Hi, there! I’m Becca.
I blend design thinking & content strategy to create meaningful experiences that
deliver & delight.
Featured Projects
Additional feature concept that helps Audible subscribers achieve their health and wellness goals without disrupting their immersive audiobook experience.
Audible Fit Mode
New Feature Concept Design
Home maintenance management app designed to give homeowners the confidence to tackle their to-do list with help from retro-themed gamification and a wizard called Wayne.
UpKeep
End-to-End Product Design
Ollie’s Market & Deli
Website redesign that rolls out the digital welcome mat to reintroduce a local business and its new owners in a way that builds trust and community engagement.
Responsive Web Design
Reimagining careers at WeWork with a concept-driven content strategy that invites exploration, grounded in real user behavior and an evolving brand story.
WeWork Careers
Branding & Digital Content Strategy
Relaunched McAlister’s Deli’s app and rewards program with a full-funnel content strategy and UX writing that delivered 154K+ downloads in the first week.
McAlister’s Rewards
Product Launch & UX Content Strategy
Concept-first TV spot for RAM Trucks that remains one of my proudest examples of high-level thinking and emotionally resonant writing.
‘Common Ground’
Broadcast Content Strategy